Fig. 00 — Micro graphs, an opening pattern
Density, accruing left to right
Diverse infographic projects, crafting impactful visual narratives that simplify complex information and captivate audiences.
From data-driven visualisations to storytelling-driven illustration. Each piece in this collection is a careful blend of creativity and strategic thinking, combining compelling design elements with a keen focus on clarity and user experience.
These projects are an adjacent practice to the product design work — and arguably the discipline that shaped it. Most of what I do as a designer of AI products started here: in single drawings that have to explain an entire system to a stranger in fifteen seconds.
The graph shows how different facets of a Babylon health platform contribute to forming a comprehensive health record over time. Part I shows knowledge improvement through time, as the user's data profile grows in resolution. Part II shows the platform itself: profile, PGM, consultation, wearables, triage and digital twin streams feeding the same human.
The intent was simple: turn a probabilistic, multi-input AI system into a single piece of paper somebody could read in under a minute — without losing the part that makes it interesting.
The human sits at the leftmost edge of the diagram — not at the top. Information flows back to them, not down at them.
The interaction timeline is the spine of the graph. Every data stream is a thread that touches it — not a separate diagram.
Earlier portraits are sparse; later ones are detailed. The graph shows the model getting smarter without us having to write that sentence.
An experiment in turning recipes — long, language-heavy, ambiguous — into a single horizontal flow of icons, timings and ingredients. The visual vocabulary was designed in three families: preparation, technique and cooking, so any recipe could be assembled from a small kit of parts.
The icon set later seeded the design language of the SATIS.AI Kitchen Display System, where the same visual logic had to work for crew members on a working line.
The first time SATIS.AI had to be pitched to a kitchen operator, the question wasn't “what does the product do” — it was “what will my Tuesday look like.” This three-panel isometric illustration sequences the answer: seamless installation, AI training, real-time feedback.
Used across investor decks, sales decks and the welcome screen of the first install — a single visual that had to scale from a CFO to a 19-year-old crew member on day one.
A category-level diagram that places SATIS.AI inside the wider picture: a multi-trillion-dollar global food market where most efficiency gains in agriculture never reach the plate. The drawing tracks the journey from farm to franchise, marks the leakage, and points at where machine-assisted operations close the gap.
Infographics are a stress test for clarity. They force you to commit to a single way of explaining something to a stranger — no progressive disclosure, no rollovers, no second chance. That constraint is exactly the constraint of a confidence indicator on an AI feature, a single onboarding card, an investor slide, or a manager dashboard alert.
I keep this practice running for the same reason architects keep sketching: it's where you find out whether you actually understand the system or just have a description of it.